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Four Ways A Mobile App Can Improve Your Marketing Technology
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MessaggioInviato: 21 Ago 2019 03:51:43    Oggetto:  Four Ways A Mobile App Can Improve Your Marketing Technology
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Four Ways A Mobile App Can Improve Your Marketing Technology Articles | June 5
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, 2013
Marketing is an in-depth aspect just as are many other areas of your business. Marketing is equally essential for a company as is business development, human resources, and customer service.

Marketing is an in-depth aspect just as are many other areas of your business. Marketing is equally essential for a company as is business development, human resources, and customer service. Combined, all of these parts create a smooth running machine that is your enterprise. Marketing is a major part of this, and subsequently plays a predominant role in the promotion of your product or service. When marketing such products and services, a company generally looks for as many advantages as possible. One of the most popular recent advantages in the world of marketing is the development of a mobile application. Through the development of an app, your company has the opportunity to impress current and potential customers, as well as show the public that you are an enterprise that values its advances in technology. To further illustrate, here are four ways developing a mobile app can improve your marketing.?

Better Communication

The offering of a mobile app for your customers to enjoy has many perks for all parties involved, but perhaps most notably is easier communication. For your customers this means finding your company?s contact information with the mere touch of their smartphone?s screen after seeing an ad or reminder of your company. Through your mobile app, customers can find the number for your customer service department, your mailing address, and even an email address to send their feedback. A mobile app gives your customers the ability to follow through on your marketing strategy and reach your company as quickly as possible without the hassle of searching through your full website or even typing a question into a search engine.

A Selling Point

In your marketing plan, a mobile app can serve as a major selling point. In other words, it gives your marketing department the opportunity to mention your company?s app in its advertisements. For instance, you may feature an ad in a print publication or online banner telling your customers to go download the new mobile app to easily access your products and services. You can also use a mobile app to promote easily getting in touch with your company?s customer service department.

Increase Your e-Commerce

If your company sells its products or services online, developing a mobile app may just extend customer?s accessibility of such offerings. In other words, doing so will give you the ability to sell your products and services not only on your website, but straight from your customer?s smartphones and tablet devices. With the simple touch of their screen, your customers will be able to have your product shipped straight to their door. In terms of e-commerce, having a mobile app really is the most convenient method of selling to your customer base using mobile devices.

Following Through On Promotions

Whether you sell retail clothing, or offer delicious coffee drinks, you likely have an abundance of promotions flowing through your marketing department. Obviously it is crucial that the rest of your company follows through with such promotions or they will hold little ground with your customers. For such reason, it is vital that you have a mobile app for customers to easily access the promotions that your marketing team advertises throughout the world. Having a mobile app that customers can use and identify your frequent promotions on, is an aspect of your marketing that can be easy to overlook, but if you follow through on, will surely pay dividends.






Baby Boomers and Generation X, move over. It is time to make way for the Millennials. Well, this may sound a little harsh on the previous generations, but phasing out one generation to make way for the next one is a fact of life. So, this is the time of the latest label for generational transition. Millennials are now in the prime of their productivity, and are set to swarm the workplace, so to speak.
So, who are the Millennials, and what marks them apart? Millennials are the generation of people born in the two decades from 1980, plus or minus five years. This makes them the next wave in the workplace. How are they Millennials different? Well, we have to factor into account the fact that they were born at a time when the technological changes that are revolutionizing our lives had just taken root. In this sense, the Millennials and the latest wave of technological changes we are seeing today are almost conjoined twins.
Differentiating characteristics
This is the first generation to fully adapt and imbibe the newest technologies that have pervaded our lives. So, some characteristics make the Millennials different from the people of the previous generations:
o They are more visually oriented, since present day technological tools and personal devices are more visual than textual
o Related to this factor, it is also equally true that their attention span is highly limited. News organizations or product marketers have to pack as much punch as they can into their message in as few words as possible to reach out to the Millennials
o They are expected to get bored of work that is repetitive. So, the Millennials have to be fed a variety of work
o They are also not expected to show much loyalty to employers, no matter how much they are given and what benefits and facilities come at the workplace
o They also donít like being shouted at or being pushed into long hours of work.
Is it any wonder that hardly a fifth of the managers says that Millennials can be trusted? A.
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